Tel-E Sales Tip of the
Week
September 25, 2009
Published By Art Sobczak,
Business By Phone Inc.
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__________________________________________________
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Fall/Winter 2009 Telesales College Seminars
Quit making call-killing mistakes
and learn exactly what
to say to get YES more often by phone.
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Orlando, October 28-29
Phoenix, December 8-9
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"We rarely, if ever, close a deal
on the first call. Right
after your program, I went for it and got an $11,000 sale
on an initial call, paying for my entire College within days."
Tim Below, UTurn Vending
This Week's Tip:
Questions Like These ARE Dumb
Greetings!
I don't care what anyone says: There are dumb
questions.
I called up my favorite local pizza joint to get
my regular two-slice-and-a-drink lunch special.
The guy asked, "What would you like to drink
with that?"
"Coke," I answered.
When I arrived and gave the same guy my name
at the counter, he took my money and again asked,
"What would you like to drink with that?"
Letting it pass as a simple oversight, I again
told him I wanted Coke. He retrieved the slices,
and asked me--you guessed it--"What would you
like to drink with that?"
Busting out into laughter, and looking for the
camera, I said, "I still want Coke."
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SALES POINT
This is simple, but obviously not always
followed: LISTEN to the answers. Sometimes
we're so concerned about what we'll say
or do next we ask a question and don't
pay attention to the answer. Dangerous,
to be sure.
_______________________________________
Later that day I was getting ready to whip up a nice
dinner, and realized I forgot to
get green onions. No
problem. I hustled to the
grocery produce section,
took a plastic bag from
the dispenser, and selected
a nice bunch.
The high-school-aged checkout boy rang them up,
gave me my change, handed me the bag of onions
and said, "Would you like those in a bag?"
Me: "Well, they're already IN a bag."
Him: (a bit embarrassed) "Oh, yeah."
_______________________________________
SALES POINT
Beware of those questions that are habitual
and part of some jobs, but perhaps not always
applicable. It's easy to mindlessly ask certain
questions, even when not appropriate.
_______________________________________
After the first day of a customized Telesales College
I did for a client, I hunted down a nice restaurant for
a quick bite (I just noticed all of these examples are
food-related!).
A nano-second after the server set down my food,
my waitress appeared, and before I could even
lift a utensil said, "How is everything?"
"I don't know yet. It LOOKS ok."
_______________________________________
SALES POINT
See the previous one above.
_______________________________________
And finally, same restaurant, same waitress.
Five minutes later. Same question. "How is
everything?"
Me: "The food is great, but the flies in here
really are annoying." (I had to brush them
away from the food every few seconds. It was
a nice enough looking place, but someone must
have kept a door open for a long time.)
Her: (laughing) "Oh, I guess I should get you
a fly-swatter."
Then she walked away.
Did I expect a free meal? No, but certainly
a more concerned response, one having to do
with an explanation or cure would have been
appropriate.
_______________________________________
SALES POINT
Be prepared to DO SOMETHING with the
answers you get. Ask questions for a
reason, and then be prepared to act on
the answers, especially if they're answers
you'd rather not hear.
_______________________________________
See an Entire Article on Avoiding DUMB QUESTIONS
See my article "Dumb Questions=Dumb Answers."
at
http://www.businessbyphone.com/dumbqst.htm
QUOTE OF
THE WEEK
"There is no failure except
no longer trying.
There is no defeat except from within, nor
really insurmountable barrier save our own
inherent weakness of purpose."
Ken Hubbard
Continue having your best week ever!
Art
=========================================
Learn How to Write
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it For You
Without a doubt, the most important part of your phone call
is the first 15 seconds. You can have the greatest product
or service in the world, but if you can't get past the opening,
you're sunk.
Most calls sink.
But it's not that difficult to say the right things to create
interest and avoid the things that most salespeople say
that ensure they get blown off the phone. I share these
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go to
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Planning Your 2010 National Sales Meeting,
Or any of Your Training? Let Me Help
You Make It the Best Ever
If your company or association would benefit from a content-packed,
entertaining, interactive, how-to customized workshop on any
part of, or the entire telesales and prospecting call and process,
let's talk. I specialize in developing and delivering programs
that get sales reps saying and doing the right things, right
away, to get more YES answers from prospects and customers.
Isn't it time that the organization does something special
for the most important part of the sales process? Size of
group does not matter; I've done programs for as few as three
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me help you ensure it.
For more info, go to
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contact me at
ArtSobczak@BusinessByPhone.com, or call
me at (402)895-9399. (Special incentive for Scottsdale/Phoenix
programs)
_______________________________________
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______________________________________________________________________
Reprint These Tips In Your Own
Publication
We encourage you to reprint these
Tips in your own email, online, or conventionally-
printed publications. It's free, as long as credit is given. Reply with your
request. Contact: Art Sobczak, President,
Business By Phone Inc. 13254 Stevens
St.,
Omaha, NE 68137,
(402) 895-9399. Or,
email:arts@businessbyphone.com
______________________________________________________________________
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