Tel-E Sales Tip of the
Week
June 2, 2010
Published By Art Sobczak,
Business By Phone Inc.
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__________________________________________________
This Week's Tip
Greetings!
I was in the Seattle airport, connecting to
my third flight of the day. To get to my tiny commuter
plane I had to take the airport train for what seemed
like a journey across the entire state of Washington.
It had been a long day already, with flight delays,
and of course, full body searches by airport security
personnel at every possible checkpoint.
As I stood leaning up against the pole in the seatless
subway-like train, I noticed a bouncy four-year old
boy with his father standing nearby. He looked at
me, then asked him, "Daddy, is that man sad?"
Wow!
It hit me like a baseball bat to the head.
Although I felt pretty good, apparently that wasn't
the message I was sending.
"No, I'm happy like you," I told him as I straightened up
and instantly
changed my expression to a smile.
Then I thought about that small change, and the effect
it has on people.
So I tried a goofy experiment: I smiled at everyone I
made eye contact with, or interacted with the
remainder of the trip...the next security lady who
went through my briefcase...ticket agent...flight
attendants...rental car counter guy...
and random people walking down the terminal.
An interesting thing happened: I didn't run into one
grumpy person. Most of them smiled back. (Except for
the one woman who sped up as she passed me.
Not sure, but I think I heard her say "creep.")
And it was fun!
So what's the point here?
Obviously this isn't deep intellectual sales
psychology.
It's just an elementary principle that works.
Your attitude--and the one you project with your
appearance, and consequently your voice--says a lot
about how others perceive you, and react to you.
Sadly, there are way too many people who act and sound
like it's a burden to speak with you. And I'm just talking
about the people who are paid to do so!
It probably hasn't been two days since you've
personally encountered someone who looked or sounded
like they just sucked on a lemon before waiting on you
in a store or restaurant, or spoke with you on the
phone.
I asked voice expert, Susan Berkley, author of "Voice
Shaping: How To Find Your Million Dollar Voice," to
share a few ideas about how to project the best image
on our sales calls.
![]()
HOW TO RIVET THE ATTENTION OF ANY
PROSPECT OR CUSTOMER
By Susan Berkley
A boring salesperson isn't just tedious for the
prospect or customer. It's embarrassing for the sales
rep.
If you've ever suspected you might be putting
people to sleep, fear not. You don't need an elaborate
bag of gimmicks to liven up your talks. All you need
is a little more liveliness in your voice.
While working as a broadcaster and voice-over artist,
I have discovered that the quickest and easiest way to
liven up your voice is to liven up your body language.
With body language in mind, let's explore three easy
ways to become a more energetic, natural communicator.
1. POSTURE
Sit up straight, or even stand, when speaking on the
phone. If you habitually slump in your chair, I
guarantee that the tone of your voice is going to
sound slumped and the people you call may find it hard to
concentrate on what you are saying.
Why?
Because there is no energy in your voice to capture
their interest.
2. GESTURE
Even though you cannot see them, successful radio
personalities use their bodies to express themselves,
consciously or not. They speak with their hands. Their
body language is fluid and alive--just as it was when
you were a child.
Next time you are on the phone, pretend you are "on-
the-air." Notice how energetic gestures add life to
your voice. Try using a telephone headset so your
hands can stay free and relaxed while you speak. You
don't have to look like you are conducting an
orchestra. A few expressive hand gestures will do.
3. FACIAL EXPRESSION
Do people frequently ask you what's wrong--like Art's
airport train example--even when you feel as though
you are smiling and happy inside?
If so, you are probably a "secret smiler." Secret
smilers tend to look intense and may scowl when they
are concentrating. If you are in this group your voice
may tend to flatten and sound monotonous to others. By
developing a greater range of facial expression,
you'll develop a more interesting and captivating
voice.
Here's a great exercise to try. You will need a
TV, a hand mirror, and a friend:
Step One: Turn on the TV news channel
Step Two: Watch a few news stories keeping your face
relaxed and neutral.
Step Three: Look in the mirror. Pretend you are mute
and have to express the feeling of each story to an
imaginary third person. Do this with facial expression
only.
Step Four: Repeat step three looking at your friend.
Can they identify the emotion?
Selling is enough of a challenge. Don't make it
tougher by projecting a gruff image. Follow these
ideas and you'll liven up your voice, and your
customers' and prospects' attitudes as well.
(Susan Berkley is a professional speaker and
international communications expert. She is a top
voiceover artist and author of "Voice Shaping: How To
Find Your Million Dollar Voice," which is absolutely
the best voice training product I've ever seen.
It is a seven-CD audio program, and for anyone making
his or her living as a communicator,
this program is a must-have.
http://www.businessbyphone.com/vs.htm)
Go and have your best week ever!
Art
"When it comes to body language, there are
some who
have better vocabularies than other."
Doug Larson
QUOTE OF THE WEEK
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request. Contact: Art Sobczak, President,
Business By Phone Inc. 13254 Stevens
St.,
Omaha, NE 68137,
(402) 895-9399. Or,
email:arts@businessbyphone.com
______________________________________________________________________
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