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| Issue 288 |
January 20, 2004 |
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| Issue 288 |
January 20, 2004 |
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This Week's
Tip:
Greetings!
I'm assuming that since you're
subscribed to this newsletter, the phone
is an integral part of your sales
methodology. Of course you're likely
also using other methods of
communication and message delivery to some
degree at some point in the process,
such as letters, post cards, email notes,
web sites, WebEx, PDF files, brochures,
proposals, samples, and face-to-
face meetings.
We're shifting away from the phone for a
week to address one of these:
email. Very specifically, we're
addressing an email problem:
getting your emails delivered.
Junk email is a horrible annoyance and
costly problem for businesses,
and even worse for families receiving
porn emails on their home computers.
Lots of alternatives are being used to
combat this junk. Unfortunately
for those of us using email for
legitimate purposes, we're often an innocent
victim of these preventative measures. Our emails are filtered out before they
reach the receiver.
There are a few things we can do to
minimize the problem. In emails, certain
terms, words, phrases, colors, graphics
and other clues commonly identify
an email as junk sent from a no-life
spammer. Filters look at these and use
different formulas to block the
messages.
To maximize the chance of your email
getting through you can test your
email message by running it through a
filter that will tell you how you scored
on the junk scale, and then you can
modify accordingly before sending out
your message. It's free. Go to:
==========================================
JUST AVOID THE OFFENDING WORDS
Of course you can create your email by
avoiding things that will probably
get you screened out. Tips reader, Tom
Arnold sent me a list of such words
and phrases. He complied this list from
several sources on the Internet.
As I was getting ready to send this, I
had a major "Duh, no kidding,"-moment.
So, I'm posting the list in the Tips
archive online. You can see this issue in its
entirety, including the list of words
and phrases at
Avoid the following:
Subject Field Contains:
"!" AND "$"
"!" AND "free"
"advertisement"
"$$"
punctuation of any kind
"FREE"
Body Field Contains
"Click Here"
"cards accepted"
"removal instructions"
"extra income"
",000" AND "!!" AND "$"
"for free?"
"for free!"
"more info" AND "visit" AND "$"
"SPECIAL PROMOTION"
"one-time mail"
"order today"
:"order now"
"money-back guarantee"
"100% satisfied"
To Field Contains
"friend@"
"public@"
"success@"
From Field Contains
"sales@"
"success"
"success@"
"mail@"
"@public"
"@savvy"
"profits@"
"hello@"
Key Words and Phrases to stay away
from in your message
subject, and content: Urgent
Free (caps present high "tag" ratio)
Click Below (Repeatedly and/or in CAPs)
Click Here (Repeatedly and/or in CAPs)
Offer
No obligation
No hidden costs
No gimmicks
New Customers
One time
Giving away
Viagra
Act now
Go and have your best week ever! Art
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