BusinessByPhone.Inc

Discover the Easy, GUARANTEED Secrets to

Getting FULL PRICE for Your Products and Services

Art Sobczak’s

“Sell at Full Price and

Quit Giving Away Profits” Package

**STOP Caving In To Demands To Lower Your Prices**

Sell At FULL Mark-Up AND Make MORE Money

No Matter What Condition The Economy Is In

Imagine if you never again had to worry about dropping your price. No longer having to “take it on the chin” when trying to sell your goods and services at the mark-up you want. What if you knew exactly how to respond when your customer or prospect tells you the cost of your product or service is too high? Picture yourself telling your customers that their cost will be going up. Then picture these same customers thanking you for taking such good care of them – then placing an order for more!

A pipe-dream you say? Certainly it’s extremely wishful thinking at the very least – or is it? As you read this, be aware that right-this-minute there are highly successful salespeople who are selling at full price, while beating the pants off their competition - even though the competition is selling at a lower price.

How to they do it? It’s easy, because they know the magic formula for success when it comes to dealing with the issue of price.

And with my “Sell at Full Price and Quit Giving Away Profits” Package, you can enjoy the same success (not to mention $$profits$$) that these top salespeople enjoy each and every day – even when the economy is in a tailspin.

You get a complete three-step process GAURANTEED to help you hold on to every dollar of the sale:

Step One – Learn how to easily sell value and handle price resistance and objections on your sales calls.
Step Two – Stop giving away your profits and earn more money on every sale.
Step Three – Maintain your margins, sell at full price AND get your customers to happily accept price increases.

With my “Sell at Full Price and Quit Giving Away Profits” package, you get a bundled resource consisting of one 28-minute video program and two hour-long audio seminars which will take you step-by-step through the entire process of preparing for and dealing with various issues having to do with price, with a special emphasis on the resistance and objections every salesperson is likely to encounter and how to easily respond to them.

Here’s What All You Get

Component One: You Will Get Art’s Video DVD and Learn

How to Sell at Full Price, Eliminate Price Resistance and Answer Price Objections

Specially selected from Art’s popular Telesales TV training programs, this 28 minute DVD features an entire training episode dealing with selling at full price, minimizing price resistance and dealing with REAL price objections:

Sell Value By Showing Them the Money

You’ll always sell at your price by raising their perceived value or the result they get by buying from you higher than the cost. Here’s how to do just that.

Brief Price Tips

You’ll see several brief price tips, including the single most important factor to presenting price, how to respond when you’re asking for a better price and how to respond to a question about the price before you are ready to give it.

How to Address Real Price Objections

When you do get a real price objection, you do not want to respond with a “goofy objection rebuttal.” Here is the professional way to deal with price, and any objection.

Negotiating Without Giving Up Pure Profit

Sure, sometimes you do need to negotiate. Here’s how to avoid giving away profits, and help them feel good about it.

Once you learn how to successfully sell value and deal with price resistance and objections, you’ll be ready to move on to…

Component Two: Listen to this One-Hour Audio Seminar CD On How to Stop Giving Away Your Profits

And Start Making More Money On Every Sale

How to Sell Value, Get Full Price

And Overcome Price Resistance

And Objections

Featuring Bill Lee

Interviewed by Art Sobczak

In this Audio Seminar, Art interviews sales trainer, author, and successful businessman, Bill Lee. Bill is an expert on selling value, and getting your price. He shares a number of secrets and tips you can use right now to quit giving away dollars of pure profit.

Although “Selling Value” is something that everybody talks about, the reality is most salespeople don’t do it, and many don’t have the slightest idea of how to do it correctly.

Unfortunately, the majority of salespeople will take the path of least resistance by using price as their lead card. It’s the easiest thing to do, but ironically it’s the one thing that’s going to give you the MOST resistance and ultimately cost you the most time and money.

By learning how to properly deliver value BEFORE you start quoting prices, you’ll not only make your sales life easier, you’ll also sell your products and services for a lot more and have a lot smoother sales transaction in the process.

LISTEN TO A THREE-MINUTE SEGMENT HERE

Here's How You Will Never Have to Sell On Price Again

After listening to this audio CD, you’ll never again be caught off-guard or taken by surprise by savvy buyers hoping to get a better deal – at your expense. You’ll learn:

The one mistake salespeople make, that ensures you won’t be able to sell on value.
The first and most important question you have to learn how to answer and how to answer it right the first time.
Why it is imperative you understand the HUGE difference between cost and price.
Why most buyers measure their success by how effective they are at beating you down in price and how you can turn this to your advantage.
Why too many salespeople break down and give in to the buyer’s demands too early and too easily.
The technique that all expert purchasers learn in "buyers school" in attempts to get you to reduce your price - and how you can turn it back on them.
The simple two-letter word you can use to determine the real reason the buyer is hesitating to move forward.
What you always MUST do whenever a customer asks you for ANY type of concession.
How to be respond when the buyer suddenly resorts to a “higher authority.”
Why salespeople actually teach their customers to ask for discounts, and how to stop doing it.
Other price-dropping negotiating tactics you'll get hit with and how to prepare for them.

§ Exactly how to respond to price objections, and much more!

About Bill Lee

In 1987, Bill founded Lee Resources, a consulting, training and publishing organization. Bill and his team have conducted over 1200 teleseminars and consulting assignments throughout the United States and Canada.

Today, thousands of managers and sales people read Bill’s electronic newsletters and his books, including - Gross Margin: 26 Factors Affecting Your Bottom Line and 30 Ways Managers Shoot Themselves in the Foot.

The real beauty of this audio program is that if you're going to be a great salesperson and sell on value rather than price, you have to learn how to respond to the questions, challenges and excuses that you’re going to hear. By simply listening, you’re going to hear those responses, and know how to handle yourself without having to learn the hard (and often times, expensive) way from real customers and sales situations.

Once you know how to overcome price objections and sell at full price by convincing both yourself and the customer of the value they’ll receive from your product or service, you’ll be ready to delve deeper into the subject of never giving in to price concession with…

Component Three: You'll Get This One-Hour Audio Seminar on CD and Never Drop Your Price Again! Maintain Your Margins, Sell at FULL Price AND Get Your Customers to HAPPILY Accept Price Increases

Price Cutting is for Sissies

How to Avoid Cutting Price, and Even Sell

Price Increases During Tough Times

Featuring Mark Hunter

Interviewed by Art Sobczak

It's important to avoid cutting prices all of the time, but especially more so now during these challenging economic times.

In today’s environment, there’s hardly a single salesperson who isn’t dealing with price issues on an on-going basis. However, the reality is you simply cannot achieve prosperity by cutting your prices. In fact, the truth of the matter is when you cheapen your price, you actually cheapen the image of your business and yourself!

In this incredibly informative 1 hour audio seminar, internationally-known sales expert, Mark Hunter, aka "The Sales Hunter," shares his time-tested strategies and tips for selling at your full price and not falling into the bloodbath of price-dropping and commodity selling.

Mark will tell you:

Why you wind up giving away more profit than you may realize.
How to stop begging for their business. (I.E, Do you have anything I can bid on?)
Why and HOW you can ALWAYS get MORE money.
Why you suffer from self-doubt, and what you can do about it.
Why you MUST believe in price increases and How you can.
The Pricing Mentality that is holding you back, and how to overcome it.
The TWO magic words that will forever change the way you think about pricing, and will help you sell more than ever before.
Why failing to believe in price increases really means you’re failing to believe in yourself.
Why the first thing the customer or prospect tells you is a BIG, FAT, LIE.

Mark will also go into intricate detail about how and why the BIGGEST problem most salespeople have in handling pricing issues isn’t really due to customer reaction and hesitation, but with the salesperson themselves. He’ll also tell you how to overcome the many obstacles you may be putting in the way of your own success.

Why you may be selling the wrong features and benefits.
What you need to do first in order to justify your price.
The right time and the wrong time to present your price.
How to respond when they ask for the price up front.
How to get them to view you as the lower-cost alternative. (Even if you’re MUCH higher than the competition).
What to do when the competition offers to under-cut your price (NO, you WON’T offer to cut yours).
How to avoid getting boxed into dealing with Purchasing Departments.

Once you learn to use and apply the tips and techniques provided in this audio, you will easily develop absolute mastery over the secrets to selling your products and services at higher prices while making your customers feel good about the entire process.

Effectively position your product or service at a higher value than the competition.
Create a value-driven proposition that will make your pricing practically bullet-proof.
Convince customers and prospects that your higher price is actually a better deal for them.
Illustrate to customers and prospects how a lower price could actually result in a greater loss for them.
Learn how to still get your price when a purchasing agent is involved.
Use the magic of “The Umbrella Question” to get a higher price.
Utilize a little-known but extremely powerful technique that gets people off of focusing on price.
Better your odds by getting involved in their decision-making process early in the game.

About Mark Hunter

Mark Hunter, aka "The Sales Hunter," helps both individuals and companies gain the edge they need to compete and win in today’s challenging marketplace. A few of Mark's clients include: BP, Godiva, American Express, Northrop-Grumman, First Data and Mattel. Associations include: NARMS, NSRA, SHRM.

His insightful videos and podcasts are popular downloads on YouTube and iTunes, and he has been quoted in numerous magazines and newspapers. His free, weekly Sales Hunting Tip email is received by thousands of salespeople worldwide. Additionally, many of his articles on Sales have been reprinted in some of the industry’s leading magazines and business websites.

Price Cutting is for Sissies will not only help you sell at a higher price, but you’ll also learn how to cut through all the B.S. that buyers may think to throw at you in their never-ending efforts to get more for less.

Why customers who are only interested in price are customers you DON’T want and DON”T need.
How to use effective questioning to get a higher price for your goods and services.
How to get them to see what a real bargain your product or service really is.
How you can sell more once you understand this simple principle. Hint: Customers don’t BUY anything.
What three simple little words can totally derail their demands for price concessions.
How to get to the REAL pain they’re currently experiencing and magnify it so they feel an immediate urgency to buy from you NOW.
What to do immediately when an existing customer asks you to drop your price.
How to make them absolutely TERRIFIED of switching to another supplier. (Don’t worry, this technique is non-threatening and perfectly legal.)
What you can do instead of cutting your price that will keep them happy.

Frustrated with purchasing departments? Don’t be anymore! Mark explains how purchasing departments are always going to be pushed to find lower costs, however they don’t have to find them from you. This audio seminar will give you the tools you need to quickly and effortlessly deflect their attempts to get you to give them a lower price.

Why you should never ignore purchasing departments…and why you shouldn’t fear them either.
How to deal with the purchasing agent who insists on trying to beat you down on price.
Why at least 40% of all salespeople immediately cower and give into requests for price discounts…and how not to be one of them.
How to ensure your pricing doesn’t become commodity-driven.
How to get the purchasing department to go elsewhere to find the money they need to save and leave you alone.
Why the purchasing department doesn’t do the actual “buying”…and who does.

Here is what others have to say about Mark Hunter:

"I really enjoy your website and articles. The "Handling Price Concerns" is just fantastic. I am a new Region Manager now managing 7 countries (Central America) and have read that three times. It’s awesome and I told my entire team to read it as well. It came in real handy last week while I was hosting my distributors in Honduras and they started talking about oil prices....Good stuff "

Patrick Manjerrez - Central America Region Manager
BP Lubricants Americas

"Mark Hunter is ultra-talented at teaching ready-to-use sales techniques that vastly increase sales. My profit-improving results: I have used Mark Hunter's sales tips for years, and they enabled me to (1) turn prospects into customers and (2) help customers expand their purchases of my pre-employment tests and services. Doesn't every sales rep want such bottom line results? Mark shows you clearly and concisely how to make it big in selling."

Dr. Michael Mercer, Author of Hire the Best -- & Avoid the Rest

“I was impressed with his in-depth understanding of what it takes to be successful selling in today's business environment. He offers fresh perspectives and actionable insights that you can use right away to win more sales… I highly recommend Mark Hunter. He gets a FIVE STAR rating!”

Jill Konrath - Chief Sales Officer & CEO

Selling to Big Companies

In Price Cutting is for Sissies, Mark Hunter reveals his 10-Step Pricing Timeline, the ultimate blueprint for selling at your full price, and/or selling a price increase.

Know your strategy and establish expectations.
Sell your objective internally.
Determine and isolate the customer’s key benefits.
Understand the customer’s decision-making timeline.
Isolate key contacts.
Develop data and the Fact-Driven Point of View (FDPV).
Signal the expectation.
Formulize expectation.
Gain commitment.
Re-enforce commitment.

As incredible as it may seem, Mark Hunter states that “A down economy is actually a wonderful time for selling and can create more opportunities for you!” Price Cutting is for Sissies: How to Maintain Your Margins And Sell at Full Price will show you how to increase your price AND your profit while keeping your customers and prospects happy at the same time!

You Get ALL This for One Low Price

Individually, the video and audio programs would cost over $215.

“Selling at Full Price” Telesales TV DVD - $99
“How to Sell Value, Get Full Price and Overcome Price Resistance and Objections” Audio Seminar CD - $59
“Price Cutting is for Sissies – How to Avoid Cutting Price and Even Sell Price Increases During Tough Times” Audio CD - $59

When you purchase them as part of the “Sell at Full Price and Quit Giving Away Profits” package you save over $75, plus you get everything you need to ensure you never have to lose out on price ever again.

FREE BONUS

You will also get the hard-copy typed transcripts of both audio seminars. Every word is typed out for you for fast and easy reference

You Risk Nothing

“100% All Of Your Money Back At Any Time” GUARANTEE

If for any reason you don’t feel that the products you get from me aren’t worth many more times their price to you and your business, simply send them back to me for a complete refund of both the product price AND shipping costs.

TO ORDER

Order “Sell at Full Price and

Quit Giving Away Profits” Package for $139 ($7 US shipping)

Orders Outside the U.S.

Order “Sell at Full Price and

Quit Giving Away Profits” Package for $139

($15 International shipping)