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Special
"Introduction to Sam" Offer! Take $35 Off Your Audio Seminar Order.
See the Details at the Bottom of the Page. Offer Good Until 7/14/2010
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Turn “Cold” Prospects Into “HOT” Prospects
In this One-Hour
Audio Seminar, On CD and Instantly Downloadable,
Get The INSIDE SECRETS On Using The Internet To
Locate Critical Business Information
And Quickly Heat Up Your Sales Efforts
"Take
the COLD
Out of
Cold Calling"
How to
Quickly Locate Information Online
And
How to Apply It to Win More Business
A One-Hour Audio Seminar
Featuring Sam
Richter
Interviewed by Art Sobczak
Discover the difference between
being perceived by your prospects as either a smiling and dialing pest
or as a welcome guest. In
this one hour audio seminar, you will discover practical online
research tips, tricks, and tools you can use to find information and
make a big-time impression with any prospect and improve
your chances of keeping your margins with existing clients.
Don't let the title fool you.
If you are involved in business development in any way, you've
“cold called.” When you meet with a client or prospect and don't
fully understand their issues, you're "winging it."
Information is key to almost any
sale. The more information
you have on your client and their needs, the better chance you have to
ensure your solutions are relevant and the better chance you have to
close a deal.
Virtually every book and training
program related to effective selling discusses the need to understand
the customer and their issues
to ensure that what is being sold is something that the customer
actually cares about. Most of these books teach the theory of asking
questions. But they assume you have enough data to ask great
questions. They don't teach you the "where" or "how."
Take the COLD Out of Cold
Calling teaches how to use
online resources to find information BEFORE the sales call, and
how to apply the information to ensure immediate and ongoing
relevancy. Sellers are able
to ask very pointed questions, leading towards a superb first
impression, deeper more meaningful discussion, relevant pitches, and
ultimately, a better proposal and long-term ongoing customer value.
Did You Know...
-
In a recent survey, 82% of
executives reported that they “almost always” experience salespeople
who “have not done their homework
regarding their company and critical issues and needs." These sales
people are ones who did not get the deal. Buy Take the COLD Out
of Cold Calling and be a top salesperson who is respected by
clients.
-
When executives were asked to rate
the importance of key elements of an initial sales call, being
“well informed about my critical business issues” was classified as
important or very important by 93% of respondents. Take the
COLD Out of Cold Calling gives you the step-by-step instructions
on how to be well informed.
-
Google searches less than 5% of
pages on the Web. Take
the COLD Out of Cold Calling introduces you to the "Best of the
Invisible Business Web,” so you can easily access the best company,
industry, and people search Web sites.
-
You can use the Web to download
free sales lead lists, member directories, prospect lists, and more
if you know where to look. Take the COLD Out of Cold Calling
gives you the tools, resources, and knowledge you need to win at
business development.
-
Even in the "information age," big
companies have more access to better information than small
companies, because they pay for it. However, if you know where to
look, you can access the same databases big companies pay access at
no charge to you. Take the COLD Out of Cold Calling will
show you how.
-
Your local public library is one
of the most powerful business research resources available to
you...and it's free!
Take the COLD Out of Cold Calling teaches you how to make best
use of your library to help you grow your business.
Take the COLD Out of Cold
Calling is a fascinating
journey into the world of information,
how to easily find it, and how to
apply it to make sure you offer real solutions your clients want and
need and make a great first impression.
Take the COLD Out of Cold Calling
gives you the inside secrets of the "Fourth R - Research" and how to
find information about companies, industries, and people - how you
can have a "crystal ball" into the minds of your customers and what
they care about.
You'll get step-by-step
instructions along with real-life examples, including:
-
Tips and tricks for popular search
engines – get it right
the first time.
-
How to use Google like a pro
-- it's scary what this amazing search engine can help you find.
-
The "Invisible Web"
– Web sites most people and search engines don't know about and
can't find.
-
How to access premium information
resources like FREE Dun
and Bradstreet, FREE InfoUSA (Reference USA), FREE Hoovers, trade
journal articles, newspaper articles, and more.
-
How to locate FREE sales lead
lists, membership lists, and lead sources.
-
How to massively increase your
credibility with
prospects and provide incredible information value to existing
clients.
Knowing what’s important to
prospects, what your
competitors are doing and what the trends are – in not only your
industry, but your customer’s industry – is the key to providing
up-front and ongoing value to customers. That value is ultimately
what differentiates top salespeople from mediocre performers.
About
Sam Richter
Sam Richter, Chief Executive of
SBR Worldwide, and SVP/Chief Marketing Officer at ActiFi
is an internationally recognized expert on sales, marketing, and
leadership. His award-winning experience includes building
innovative technology, sales, and marketing programs for start-up
companies and some of the world's most famous brands.
He has been featured in thousands of
television and radio programs, national and online publications, and
he presents keynote and full-day training programs to audiences
around the globe. His most recent book, Take the Cold Out of Cold
Calling has received rave reviews and comes highly recommended
by sales experts and executives across North America.
For more than six years, he served
as president of the James J. Hill Reference Library in St.
Paul, Minnesota, where he transformed an 85-year old private,
non-profit business research organization into a nationally renowned
institution serving entrepreneurs and small businesses via cutting
edge online information resources.
Prior to joining the Hill Library,
he spent more than eighteen years in the advertising, public
relations and e-commerce/e-marketing industry including leading
business units at Digital River, one of the world's largest
e-commerce outsource organization, Shandwick, one of the
world's largest marketing/public relations firms, and his own
advertising agency. As a creative director and account group
director, he has led, created and implemented programs for clients
including Microsoft, Coca-Cola, Major League
Baseball, Northwest Airlines, Kraft/Nabisco,
Polaris Industries, National Geographic, 3M,
Brunswick and other large and small firms. He has led product
development teams ranging from software programs to Web site and
e-commerce initiatives, and is a recognized leader in traditional
and online marketing innovation.
He has won numerous regional,
national and international awards including Best of Show and
Gold awards from advertising/public relations/and online
marketing associations; multiple WEBBY Awards for best Web
site development; a Gold Award at the International Film
Festival; and a Codie Award—the "Oscars" of the software
industry—for Best E-commerce Software. He received his B.A. from the
University of Minnesota School of Journalism and Mass
Communication.
In 2003, Sam Richter was named to
the Business Journal's "Forty Under 40" list honoring the top
Minnesota business leaders under the age of forty. In 2007, he was a
finalist for Inc. Magazine's Entrepreneur of the Year.
Take the COLD Out of Cold
Calling is simply a MUST
HAVE for anyone in sales, business development, account management,
and/or marketing. If you
want to learn the inside secrets on how to find information on
companies, industries, and people and how to apply that information to
win, then you need this audio seminar.
Take the COLD Out of Cold
Calling is perfect for...
-
Anyone who wants to make a great
first impression, ensure relevancy, establish credibility, and
provide long-term client value.
-
Sales people who want to take their
business, commissions, and value proposition to the next level.
-
People looking for free sales lead
lists, prospecting lists, membership lists, new client
opportunities, and more.
-
Sales managers who want to increase
close ratios.
-
Business executives who value
long-term client relationships based on a true business partnership,
versus being a low-cost vendor.
-
Marketing executives who want to
differentiate from the competition.
-
Business students who want to
immediately succeed.
-
Job seekers who want to learn how to
differentiate themselves from the competition (isn't the job search
your most important sales call?).
-
Non-profit fundraising executives
who want to impress potential donors during solicitation calls, and
who want to maximize donations.
By practicing the techniques taught
in this audio seminar, you will make a great first impression during
sales calls, you will
provide value and build meaningful and mutually beneficial client
relationships. Once you master the techniques presented in this audio
seminar, you will win more business, establish deep relationships
with clients, and have more fun.
Here is what others have to say
about Sam Richter:
“What
Sam Richter has captured in Take the COLD Out of Cold Calling
is not only the theory of why having credible and objective
information is imperative, but unlike any sales training book or
program, Sam also tells you how to gather the data. Sam’s “Fourth
R – Research” techniques opens up the incredible world of online
information in a way that’s easy to understand, and more important,
easy to implement.”
Harvey Mackay
New York Times #1 Bestselling
Author - Swim With the Sharks
“A
good salesperson does research on companies; a great salesperson
does research on people and the things they care about. Anyone
can look at a company's Web site. What Sam teaches is the secrets on
how to find inside information and then how to apply it to impress
any person, any time.”
Keith Ferrazzi, Founder & CEO
Ferrazzi Greenlight
Bestselling Author, Never Eat Alone
“Want
to heat up your sales and your business? If you follow Sam's
plan, you're almost guaranteed to get results.”
Rieva Lesonsky, Editorial
DirectorEntrepreneur Magazine
Any time you meet with a prospect
or existing client without knowing about them, their issues, and how
your company is relevant to something they care about, you run the
risk of losing credibility and worse, losing the deal.
Take the COLD Out of Cold Calling will teach you techniques to
help you grow your business and develop more meaningful client
relationships.
The top 1% of business development
pros and sales people understand the value of information, how to
access it, and how to apply it and win.
With Take the COLD Out of Cold Calling, you'll get the tools
and training you need to join the club.
Your Investment? Only $59
(plus $5 shipping, $10 non-US)
Imagine the power of knowing more about a prospect’s business than
even their current vendors do. With Take The COLD Out of
Cold Calling your sales will be on fire! Order today!
FREE BONUS
You will also get the typed transcript
of this audio seminar. Every word is typed out for you for fast and
easy reference.
You Risk Nothing
“100% All Of Your
Money Back At Any Time” GUARANTEE
If for any reason you don’t feel
that the products you get from me aren’t worth many more times their
price to you and your business, simply send them back to me for a
complete refund of both the product price AND shipping costs.
Get $35 off the Audio Seminar! Regularly $59 for the CD AND instant
download, and $49 for the download only, you will get $35 off, so your
investment is only $24, or $14 for the download only! (Offer expires
7/14/2010)
TO ORDER and Get Your $35 Off, Enter the code:
sam in the Order
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