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Special "Introduction to Sam" Offer! Take $35 Off Your Audio Seminar Order. See the Details at the Bottom of the Page. Offer Good Until 7/14/2010
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Turn “Cold” Prospects Into “HOT” Prospects

 

In this One-Hour Audio Seminar, On CD and Instantly Downloadable, Get The INSIDE SECRETS On Using The Internet To Locate Critical Business Information

And Quickly Heat Up Your Sales Efforts

 

"Take the COLD

Out of Cold Calling"

How to Quickly Locate Information Online

And How to Apply It to Win More Business

A One-Hour Audio Seminar Featuring Sam Richter

Interviewed by Art Sobczak

 

Discover the difference between being perceived by your prospects as either a smiling and dialing pest or as a welcome guest.  In this one hour audio seminar, you will discover practical online research tips, tricks, and tools you can use to find information and make a big-time impression with any prospect and improve your chances of keeping your margins with existing clients.

 

Don't let the title fool you. If you are involved in business development in any way, you've “cold called.” When you meet with a client or prospect and don't fully understand their issues, you're "winging it."

 

Information is key to almost any sale. The more information you have on your client and their needs, the better chance you have to ensure your solutions are relevant and the better chance you have to close a deal.

 

Virtually every book and training program related to effective selling discusses the need to understand the customer and their issues to ensure that what is being sold is something that the customer actually cares about. Most of these books teach the theory of asking questions. But they assume you have enough data to ask great questions. They don't teach you the "where" or "how."

 

Take the COLD Out of Cold Calling teaches how to use online resources to find information BEFORE the sales call, and how to apply the information to ensure immediate and ongoing relevancy. Sellers are able to ask very pointed questions, leading towards a superb first impression, deeper more meaningful discussion, relevant pitches, and ultimately, a better proposal and long-term ongoing customer value.

 

Did You Know...

  • In a recent survey, 82% of executives reported that they “almost always” experience salespeople who “have not done their homework regarding their company and critical issues and needs." These sales people are ones who did not get the deal. Buy Take the COLD Out of Cold Calling and be a top salesperson who is respected by clients.
  • When executives were asked to rate the importance of key elements of an initial sales call, being “well informed about my critical business issues” was classified as important or very important by 93% of respondents.  Take the COLD Out of Cold Calling gives you the step-by-step instructions on how to be well informed.
  • Google searches less than 5% of pages on the Web. Take the COLD Out of Cold Calling introduces you to the "Best of the Invisible Business Web,” so you can easily access the best company, industry, and people search Web sites.
  • You can use the Web to download free sales lead lists, member directories, prospect lists, and more if you know where to look. Take the COLD Out of Cold Calling gives you the tools, resources, and knowledge you need to win at business development.
  • Even in the "information age," big companies have more access to better information than small companies, because they pay for it. However, if you know where to look, you can access the same databases big companies pay access at no charge to you. Take the COLD Out of Cold Calling will show you how.
  • Your local public library is one of the most powerful business research resources available to you...and it's free! Take the COLD Out of Cold Calling teaches you how to make best use of your library to help you grow your business.

 

Take the COLD Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you offer real solutions your clients want and need and make a great first impression.

 

Take the COLD Out of Cold Calling gives you the inside secrets of the "Fourth R - Research" and how to find information about companies, industries, and people - how you can have a "crystal ball" into the minds of your customers and what they care about.

 

You'll get step-by-step instructions along with real-life examples, including:

  • Tips and tricks for popular search engines – get it right the first time.
  • How to use Google like a pro -- it's scary what this amazing search engine can help you find.
  • The "Invisible Web" – Web sites most people and search engines don't know about and can't find.
  • How to access premium information resources like FREE Dun and Bradstreet, FREE InfoUSA (Reference USA), FREE Hoovers, trade journal articles, newspaper articles, and more.
  • How to locate FREE sales lead lists, membership lists, and lead sources.
  • How to massively increase your credibility with prospects and provide incredible information value to existing clients. 

Knowing what’s important to prospects, what your competitors are doing and what the trends are – in not only your industry, but your customer’s industry – is the key to providing up-front and ongoing value to customers.  That value is ultimately what differentiates top salespeople from mediocre performers.

 

About Sam Richter

Sam Richter, Chief Executive of SBR Worldwide, and SVP/Chief Marketing Officer at ActiFi is an internationally recognized expert on sales, marketing, and leadership. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.

 

He has been featured in thousands of television and radio programs, national and online publications, and he presents keynote and full-day training programs to audiences around the globe. His most recent book, Take the Cold Out of Cold Calling has received rave reviews and comes highly recommended by sales experts and executives across North America.

 

For more than six years, he served as president of the James J. Hill Reference Library in St. Paul, Minnesota, where he transformed an 85-year old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online information resources.

 

Prior to joining the Hill Library, he spent more than eighteen years in the advertising, public relations and e-commerce/e-marketing industry including leading business units at Digital River, one of the world's largest e-commerce outsource organization, Shandwick, one of the world's largest marketing/public relations firms, and his own advertising agency. As a creative director and account group director, he has led, created and implemented programs for clients including Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines, Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick and other large and small firms. He has led product development teams ranging from software programs to Web site and e-commerce initiatives, and is a recognized leader in traditional and online marketing innovation.

 

He has won numerous regional, national and international awards including Best of Show and Gold awards from advertising/public relations/and online marketing associations; multiple WEBBY Awards for best Web site development; a Gold Award at the International Film Festival; and a Codie Award—the "Oscars" of the software industry—for Best E-commerce Software. He received his B.A. from the University of Minnesota School of Journalism and Mass Communication.

 

In 2003, Sam Richter was named to the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. In 2007, he was a finalist for Inc. Magazine's Entrepreneur of the Year.

 

 

Take the COLD Out of Cold Calling is simply a MUST HAVE for anyone in sales, business development, account management, and/or marketing. If you want to learn the inside secrets on how to find information on companies, industries, and people and how to apply that information to win, then you need this audio seminar.

 

Take the COLD Out of Cold Calling is perfect for...

  • Anyone who wants to make a great first impression, ensure relevancy, establish credibility, and provide long-term client value.
  • Sales people who want to take their business, commissions, and value proposition to the next level.
  • People looking for free sales lead lists, prospecting lists, membership lists, new client opportunities, and more.
  • Sales managers who want to increase close ratios.
  • Business executives who value long-term client relationships based on a true business partnership, versus being a low-cost vendor.
  • Marketing executives who want to differentiate from the competition.
  • Business students who want to immediately succeed.
  • Job seekers who want to learn how to differentiate themselves from the competition (isn't the job search your most important sales call?).
  • Non-profit fundraising executives who want to impress potential donors during solicitation calls, and who want to maximize donations.

 

By practicing the techniques taught in this audio seminar, you will make a great first impression during sales calls, you will provide value and build meaningful and mutually beneficial client relationships. Once you master the techniques presented in this audio seminar, you will win more business, establish deep relationships with clients, and have more fun.

 

Here is what others have to say about Sam Richter:

              

“What Sam Richter has captured in Take the COLD Out of Cold Calling is not only the theory of why having credible and objective information is imperative, but unlike any sales training book or program, Sam also tells you how to gather the data. Sam’s “Fourth R – Research” techniques opens up the incredible world of online information in a way that’s easy to understand, and more important, easy to implement.”

Harvey Mackay

New York Times #1 Bestselling Author - Swim With the Sharks

 

A good salesperson does research on companies; a great salesperson does research on people and the things they care about. Anyone can look at a company's Web site. What Sam teaches is the secrets on how to find inside information and then how to apply it to impress any person, any time.

Keith Ferrazzi, Founder & CEO Ferrazzi Greenlight
Bestselling Author, Never Eat Alone

 

“Want to heat up your sales and your business?  If you follow Sam's plan, you're almost guaranteed to get results.”

Rieva Lesonsky, Editorial DirectorEntrepreneur Magazine

 

Any time you meet with a prospect or existing client without knowing about them, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal. Take the COLD Out of Cold Calling will teach you techniques to help you grow your business and develop more meaningful client relationships.

 

The top 1% of business development pros and sales people understand the value of information, how to access it, and how to apply it and win. With Take the COLD Out of Cold Calling, you'll get the tools and training you need to join the club.

 

Your Investment?  Only $59 (plus $5 shipping, $10 non-US)  Imagine the power of knowing more about a prospect’s business than even their current vendors do.  With Take The COLD Out of Cold Calling your sales will be on fire!  Order today!

 

FREE BONUS

You will also get the typed transcript of this audio seminar. Every word is typed out for you for fast and easy reference.


 

You Risk Nothing

“100% All Of Your Money Back At Any Time” GUARANTEE

If for any reason you don’t feel that the products you get from me aren’t worth many more times their price to you and your business, simply send them back to me for a complete refund of both the product price AND shipping costs.

 

 


Get $35 off the Audio Seminar! Regularly $59 for the CD AND instant download, and $49 for the download only, you will get $35 off, so your investment is only $24, or $14 for the download only! (Offer expires 7/14/2010)

 


 

TO ORDER and Get Your $35 Off, Enter the code: sam in the Order Summary area to the right on your shopping cart page as shown below. The $35 will be deducted automatically.

 

Order “Take the COLD Out of Cold Calling” for $59

($5 U.S. shipping)

 

NON-US CUSTOMERS: Order Here for $59

($10 shipping)

 

Order “Take the COLD Out of Cold Calling” Audio Download Only - $49

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